The importance of updating your website

Are your visitors leaving as soon as they land on your website? Then it’s probably time for a new one!

Here are 5 signs that your website needs updating!

1. Website speed

Your websites loading time plays a major factor in whether people stay or leave your site. If your website is running slow, the chances are it really needs updating! One of many people’s bug bearers is waiting for a slow site, especially if they want to purchase something from it, so the last thing you want is to lose customers due to these issues. We recommend you to use Google Page Speed Insights to find out how long it take for your website to load.

2. Design / Visual Appeal

The design of your website is a true reflection of who you are as a business. It should be visually pleasing for the visitor, as well as being easy to navigate. If your site is poorly designed and difficult to navigate around, it creates a negative experience for your customers which will also reflect on your company. Your website should highlight who you are and what you do, with a harmonious look throughout.

3. Fully responsive & mobile friendly

If you haven’t updated your website in a while, the chances are it won’t be mobile friendly, which means you are driving potential mobile using customers away. We are now a smartphone using nation, with most of us spending nearly 2 hours on our phones a day; so disregarding smartphone customers is a dangerous game! So in short terms… if your site isn’t mobile friendly – UPDATE IT NOW!

4. Marketing

Your digital marketing and SEO is just as important as making sure your website is fully responsive and visually pleasing. If you don’t keep your site up to date with quality SEO, it will be sure to fall in the search engine rankings. SEO is an organic way of marketing your business, and if it is done right, it can work wonders for your website ranking higher on Google! Additionally, your website content is also considered as an important part of your site. These days, you only have up to 2-4 seconds to engage someones attention online, therefore you must consider the overall layout of your website, and whether your content is useful and relevant to the user.

5. Bounce Rate

Your bounce rate is defined by the amount of people who visit your website, and then leave without navigating to a second page. If you have a high bounce rate, it is most likely because your site is out-dated and performing badly. Users will usually leave your website to look elsewhere if it is generally unpleasant to look at, or difficult to navigate around.