Responsive web design is a must if you want to provide a mobile-friendly UX for users and optimise content for readability and ease of access. Knowing whether your target audience is searching via desktop or mobile is vitally important for knowing how to set out your landing pages. What does Responsive Web Design mean? Responsive web design allows a site to be adaptable to the screen it’s being viewed on, regardless of what device it is. As a user changes device or changes the size of their window the website should automatically accommodate for image…

As a full service digital agency we understand the importance for online retailers to get their brand on line with a fully responsive website. Our standard website package is perfect for small businesses or anyone looking for an online presence on a budget. Available for £600 + VAT the package includes everything you need to get your business online, with design and development of a 5 page website. Our websites are custom designed, work great across different devices and browsers and include a Content Management System (CMS), allowing you to update your website at…

When it comes to increasing your brand awareness, traditional marketing can no longer reach people quite like digital marketing. Digital marketing is important because more consumers are online and there are numerous benefits of digital marketing that you need to be taking advantage of. The one problem that can face many online retailers, is they won’t have a clear strategic goal for what they want to achieve online and therefore are directionless. Finding the most effective ways to communicate to your consumers though SEO, social media to content marketing has become a fundamental element…

A highly competitive environment; the internet is a minefield of brands and businesses all vying to be found by potential customers. Unfortunately though, with so much focus being spent on trying to get website visitors, one important task can often be overlooked  – How to keep visitors engaged once on your website and improve website user experience. You website needs to do more than just attract a one time visitor, you need to provide a reason or incentive for them to return. Achieving the perfect website is impossible as every user wants something different,…

What is Content Marketing? Wikipedia defines content marketing as “a form of marketing focused on creating, publishing and distributing content for a targeted audience online” Whether your a small business or multinational company, there’s no denying that content marketing can play a major role in your digital marketing strategy. The one misconception with content is that many think that content is derived from blogs alone, and therefore can be put off creating valuable content. Although blogs are important for building positive rankings for your keywords in the SERPs, you can’t just rely on a…

As a business owner, it’s important you stand out from crowd, you don’t want your business to be the one no one has heard off, whilst your competitors are thriving. So check out some handy ways on how you can get your business to stand out from the competition. Deliver on Service Customer service is an integral part of your business and to stand of from your competitors you need to make your service more awesome than theirs, otherwise you’re just another tiny fish in a big ocean. A great customer service can be…

With only a few days before the General Data Protection Regulation comes into effect, 25th May to be precise, in what is the biggest shakeup of personal data privacy rules since the birth of the internet, we’ve outlined a handy guideline along with some very important questions you need to ask you yourself to see if you’re prepared for GDPR compliance. *Please note that GDPR covers your entire business, we recommend speaking to a legal expert to cover your company wide GDPR policy* Does your website collect names and email addresses? If so, then…

As of 25 May 2018 The General Data Protection Regulation becomes law. GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states; non-compliance could cost companies dearly. The Law is designed to cut down the spam we receive in our email inboxes, giving citizens the right to get their data removed from a database if it’s not relevant or they feel they didn’t opt into the emails they receive. Here’s how you can prepare for the upcoming enforcement: 1. Awareness You…

What is Mobile-First Indexing? In what is the latest development in changes in Googles algorithms and how they index their websites, Google will now predominantly use the mobile version of content for ranking and indexing. Previously referring to a websites desktop version for ranking, the core focus is now on mobile versions. Don’t worry, Google will notify you through the Search Console when your site is  migrated. If this has set alarm bells ringing if your website doesn’t have a mobile version, do no panic as Google will still index your site, but be…