When it comes to increasing your brand awareness, traditional marketing can no longer reach people quite like digital marketing. Digital marketing is important because more consumers are online and there are numerous benefits of digital marketing that you need to be taking advantage of. The one problem that can face many online retailers, is they won’t have a clear strategic goal for what they want to achieve online and therefore are directionless. Finding the most effective ways to communicate to your consumers though SEO, social media to content marketing has become a fundamental element…

A highly competitive environment; the internet is a minefield of brands and businesses all vying to be found by potential customers. Unfortunately though, with so much focus being spent on trying to get website visitors, one important task can often be overlooked  – How to keep visitors engaged once on your website and improve website user experience. But your website needs to do more then just attract a one time visitor, you need to provide a reason or incentive for them to return and your you site or content with their social media followers….

What is Content Marketing? Wikipedia defines content marketing as “a form of marketing focused on creating, publishing and distributing content for a targeted audience online” Whether your a small business or multinational company, there’s no denying that content marketing can play a major role in your digital marketing strategy. The one misconception with content is that many think that content is derived from blogs alone, and therefore can be put off creating valuable content. Although blogs are important for building positive rankings for your keywords in the SERPs, you can’t just rely on a…

As a business owner, it’s important you stand out from crowd, you don’t want your business to be the one no one has heard off, whilst your competitors are thriving. So check out some handy ways on how you can get your business to stand out from the competition. Deliver on Service Customer service is an integral part of your business and to stand of from your competitors you need to make your service more awesome than theirs, otherwise you’re just another tiny fish in a big ocean. A great customer service can be…

With only a few days before the General Data Protection Regulation comes into effect, 25th May to be precise, in what is the biggest shakeup of personal data privacy rules since the birth of the internet, we’ve outlined a handy guideline along with some very important questions you need to ask you yourself to see if you’re prepared for GDPR compliance. *Please note that GDPR covers your entire business, we recommend speaking to a legal expert to cover your company wide GDPR policy* Does your website collect names and email addresses? If so, then…

As of 25 May 2018 The General Data Protection Regulation becomes law. GDPR is a regulation that requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states; non-compliance could cost companies dearly. The Law is designed to cut down the spam we receive in our email inboxes, giving citizens the right to get their data removed from a database if it’s not relevant or they feel they didn’t opt into the emails they receive. Here’s how you can prepare for the upcoming enforcement: 1. Awareness You…

What is Mobile-First Indexing? In what is the latest development in changes in Googles algorithms and how they index their websites, Google will now predominantly use the mobile version of content for ranking and indexing. Previously referring to a websites desktop version for ranking, the core focus is now on mobile versions. Don’t worry, Google will notify you through the Search Console when your site is  migrated. If this has set alarm bells ringing if your website doesn’t have a mobile version, do no panic as Google will still index your site, but be…

Google My Business is essentially a FREE business listing service, providing the opportunity to appear in Google search results. Setting up a business account can help you manage your online presence across Google. What is the value of Google My Business Potential customers turn to Google search for a number of requirements whether it’s looking for specific requests to wanting more broad information. With over 3.5 billion searches made every single day on Google, you want to make sure you can be found. However there are a multitude of other reasons to use Google…