Google My Business is essentially a FREE business listing service, providing the opportunity to appear in Google search results. Setting up a business account can help you manage your online presence across Google. What is the value of Google My Business Potential customers turn to Google search for a number of requirements whether it’s looking for specific requests to wanting more broad information. With over 3.5 billion searches made every single day on Google, you want to make sure you can be found. However there are a multitude of other reasons to use Google…

Google Analytics is a FREE tool that can be used to track information about the way visitors to your site interact with it…but few know exactly what it does and how it can aid your business from a digital perspective. A powerful tool that provides valuable data about your website, which in turn can be extremely beneficial in the long run. Traffic Your website traffic will be gained from a number of various channels: organic search, email, social or Adwords for example. Knowing your main sources of traffic gives you insight to strengthen your…

If you’re an online business and your not utilizing social media marketing, then not only are you behind in this digital marketing age but your hindering your chances against your competitors. Social media is fast becoming one of the most important elements of digital marketing, providing incredible benefits in helping businesses to reach and engage with potential customers. Check out these key benefits of making social media apart of your marketing strategy: Boost Brand Awareness If your looking to increase your visibility online, then social media platforms can not be ignored. Research has indicated…

Content marketing is incredibly important for any brand and has considerably changed the way businesses across both B2C and B2B sectors interact with their customers, acting as a powerful and informative tool where you’ll create tailored content to your customers needs and interests. Content marketing has been and continues to be one of the most talked-about and buzzworthy strategies of the past decade. In a nutshell content can serve as the foundation for a number of strategies including benefiting SEO to social media engagement. To get your content marketing strategy right, follow these basic principles:…