TeeGee Digital Blog

google my business

The Benefits of Google My Business

Google My Business is essentially a FREE business listing service, providing the opportunity to appear in Google search results. Setting up a business account can help you manage your online presence across Google. What is the value of Google My Business Potential customers turn to Google search for a number of requirements whether it’s looking for specific requests to wanting more broad information. With over 3.5 billion searches made every single day on Google, you want to make sure you can be found. However there are a multitude of other reasons to use Google…

SEO mistakes

Common SEO Mistakes Business Owners Make

SEO is all about pushing your website up search engines page rankings, in order to position your site organically into the higher stratosphere of page one search results,to get you found by potential customers. If your a business owner and you undertake your own SEO optimisation, you can often be guilty of making some common SEO mistakes that can hinder your search engine ranking. Below we’ll be outlining the most common mistakes; so if your website hasn’t been getting the traffic you expected, then without knowing you may have fallen prey to committing some…

google analytics

How Google Analytics can Benefit your Business

Google Analytics is a FREE tool that can be used to track information about the way visitors to your site interact with it…but few know exactly what it does and how it can aid your business from a digital perspective. A powerful tool that provides valuable data about your website, which in turn can be extremely beneficial in the long run. Traffic Your website traffic will be gained from a number of various channels: organic search, email, social or Adwords for example. Knowing your main sources of traffic gives you insight to strengthen your…

social media marketing

The Benefits of Social Media Marketing

If you’re an online business and your not utilizing social media marketing, then not only are you behind in this digital marketing age but your hindering your chances against your competitors. Social media is fast becoming one of the most important elements of digital marketing, providing incredible benefits in helping businesses to reach and engage with potential customers. Check out these key benefits of making social media apart of your marketing strategy: Boost Brand Awareness If your looking to increase your visibility online, then social media platforms can not be ignored. Research has indicated…

on-page optimsation

Top Tips to On-Page Optimisation

On-page optimisation is a form of organic SEO that refers to all processes that can be taken directly within the website in order to boost its position in search engine rankings. Types of on-page measures you can conduct can include optimizing your content to improving title tags to meta descriptions. If you’re looking to conduct on-page optimisation for you website, then check out these handy tips to help guide in getting your site ranked higher in search engines: Keywords are Key: The starting point to any SEO process is keyword selection. Keywords are important as…

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5 Email Marketing Tips To Get You Seen In A Crowded Inbox

When your looking to connect with your customers and create more personalisation then email plays an integral part of any multi-channel strategy. The key to successful email marketing is to craft your content so that is it not only engaging to your reader but that they see it as valuable. How? Check out these 5 handy tips to create some ‘oomph’ to your email campaigns and get you seen in a crowded inbox. 1.The Tone emails set the scene for you to communicate to your target audience, but they should also be reflective of…

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5 Reasons Your Social Media Strategy Is Not Effective

If you feel like your hitting a brick wall when it comes to your social media marketing strategy or you find yourself saying ‘social media just doesn’t work for us’ when attempting to implement a successful social strategy and you’ve quickly given up within the first few months, then there could be some common mistakes as to why your efforts may be going unrewarded. 1. Overly Self-Promotional As much as it’s easy for you to talk about your company on social media, you have to be wary that you don’t over self-promote. If you…

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Benefits of Twitter Analytics

By 2018 it is forecast that Twitter users in the UK will rise to 17.1 million uses (Statista) and with businesses now maximising the opportunities to interact and engage with their audiences across Twitter and other social media platforms; how you can you ensure your delivering a content strategy that is gaining maximum exposure and content that resonates with your audience. Twitter Analytics is an effective interactive dashboard for accessing granular data on your Twitter account, providing you valuable insight into your followers and the Twitter community. It can aid you in identifying the…

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Basic Principles For Content Marketing

Content marketing is incredibly important for any brand and has considerably changed the way businesses across both B2C and B2B sectors interact with their customers, acting as a powerful and informative tool where you’ll create tailored content to your customers needs and interests. Content marketing has been and continues to be one of the most talked-about and buzzworthy strategies of the past decade. In a nutshell content can serve as the foundation for a number of strategies including benefiting SEO to social media engagement. To get your content marketing strategy right, follow these basic principles:…