At the moment we know that businesses across the world are struggling more than most have ever before. It can seem like the easy option to start minimising the marketing budget – but what would be the true effect of that on your business? In this blog we will consider just a few reasons why marketing is crucial to helping your business not only survive, but thrive.
There is no pause button for SEO
Have you been working hard to get your business noticed through putting in place a great SEO strategy? If you’re finally ranking where you want to be, now is not the time to stop. Whilst a few days of no attention to your SEO strategy might not make a noticeable difference, leave it for a longer period of time and you will be effectively reversing all the good work up until that point. Unfortunately, there is no pause button on SEO and you will always need to be actively ensuring that great SEO practices like producing keyword-rich content, writing snappy meta descriptions and link-building keep on happening on a day-to-day basis.
Don’t lose your authority on social channels
When you stop your marketing budget and neglect your social channels you will quickly start to lose traction and negatively effect your reputation online. Sort of like losing contact with a friend, the longer you don’t contact your audience the further you will drift apart! Instead keep your social posts frequent and more importantly, relevant. Relevant content is what reminds your audience that they should follow and engage with your business, and that you have a lot of value to offer them! Impressive content will also establish your authority in the industry you are in.
Conversion rates will drop
So you’re happy with how your site looks and the amount of people actually purchasing through it, does that mean you should start slowing down the marketing? No. Great web design is just the first step! From there it’s important to keep reviewing if your customers are getting all the information they need in the easiest way, and also to stay looking as modern as possible. If you allow your site to start being populated with old content, old products and never look to tweak the user experience in a more positive way – your conversion rates will drop. Contrary to this however, keep it updated and full of amazing content and watch your business turn into an even bigger success!
In this blog we’ve discussed just three reasons why it’s important to keep on going with your marketing, even though it may be tempting to let it slide in a tougher time period. If you would like any help with any of the above points, let us know and the team at TeeGee Digital would be more than happy to help! We even offer flexible payment options to make it easier for any size business to keep on growing.
If you found any of the above information useful and think it could help someone you know – please feel free to share!