So your small business is starting to bring in a profit and you feel it’s time to start investing more in helping your business grow. The problem is, you don’t have the budget to hire a whole new team of marketers or throw thousands of pounds at ads. Does this sound like your scenario? How can you start to grow your business with a smaller budget? We have a few tips to share with you!
Prioritise your spend
When you’ve not got a lot of budget it becomes even more important to really look closely at what you’re investing in. For example, if you are currently spending hundreds per month on Instagram advertising but you’re a B2B business, you might find it more beneficial to invest that in platforms known more for their value to B2B businesses such as LinkedIn.
It’s really crucial as you begin to gain more traction with your business to take careful, planned steps towards valuable marketing. Investing in a modernised website will usually bring you a great return on investment, as your customers will really appreciate a simpler way to checkout and find the products they want. However, if you are investing money into advertising to gain traffic to a website that is dated and has elements that aren’t working- it just isn’t worth it! If you’d like advice on the best areas of marketing to invest your smaller budget – give a member of the team a call today and they’ll be happy to recommend beneficial ways to spend your budget.
Offer value to your customers
One great way to spread the word about your business without needing to spend a lot is to offer some freebies to your customers where you can. Offering value to your customers such as a free trial, PDF download or preview of your service can be a more affordable way to promote your business and is often one of the most enticing forms of marketing for your prospective customers. Simply create the offer, make sure to share on all socials and never forget the power of the spoken word! Once you provide a first-class service for one customer and start collecting testimonials, that can spark a chain reaction which leads to lots of other sales for your business. If you’d like help with creating any eye-catching marketing materials – just give us a ring today!
Pay Monthly Websites
At Teegee Digital, we want to make it as accessible as possible for businesses with smaller budgets to gain access to premium, professional websites. We know that everyone has to start somewhere, and we believe that there is no reason for smaller businesses to have to poorly present themselves through a low quality website. For those reasons, we offer pay monthly websites as a straightforward solution. Our website packages start at as little as £95 per month, and include a free domain name so that you can get started on boosting your revenue in no time at all. To learn more about our pay monthly websites – click here.
In this blog we’ve spoken about just a few ideas on how you can grow your business with a smaller budget such as prioritising your spend, offering value to your customers, collecting testimonials and looking at launching your very own professional website. As you can see, there are many different options for the business with a smaller budget to gain the attention of their audience. If you have any further questions, make sure to get in touch with the team today!