On-page optimisation is a form of organic SEO that refers to all processes that can be taken directly within the website in order to boost its position in search engine rankings. Types of on-page measures you can conduct can include optimizing your content to improving title tags to meta descriptions.
If you’re looking to conduct on-page optimisation for you website, then check out these handy tips to help guide in getting your site ranked higher in search engines:
Keywords are Key:
The starting point to any SEO process is keyword selection. Keywords are important as it helps your website to appear in SERPs (search engine result pages) and this can be included through great content to page titles and URLs.
Nailing down a precise, targeted list of keywords is the very first step to conquering SEO. Initially you should aim to create a keyword list of words you would like to rank for, that are:
- Highly relevant to your product or service
- Frequently searched for
- Most importantly strike a balance between the most searched keywords and those with less competition.
There are a number useful keyword tools that will help you assess the competitiveness of your keywords including Google Adwords – Keyword Planner and Moz Keyword Explorer
You’ve done the research and created a keyword list that is highly relevant to your product or service; now it’s time to create content that will proactively improve your on-page search rankings. The content is simply what makes it worthy of a search result position.
Remember this when creating your content:
You first need to understand who you are writing for, in order to write great on-page optimised content. Create user personas so that you can create tailored content to you target audience.
Less is Often More:
When its comes to implementing keywords you need to be cautious that you don’t cram too many keywords into your web pages. The key is to create valuable content that addresses the intent of keyword searches from potential customers. Search engines will have no qualms in lowering your ranking accordingly if visitors aren’t finding your content useful.
- Optimisation takes time so don’t expect to see results overnight.
- Optimize each page for a selection of keywords – implementing one keyword and several variants of your main keyword.
- Include keywords in your website URLs
- Create keyword rich categories for your blog posts
- All pages should have images as they are important in search engine ranking and be sure to provide an ALT attribute that closely matches the meta description.