The Benefits of Social Media Marketing

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If you’re an online business and your not utilizing social media marketing, then not only are you behind in this digital marketing age but your hindering your chances against your competitors. Social media is fast becoming one of the most important elements of digital marketing, providing incredible benefits in helping businesses to reach and engage with potential customers.

Check out these key benefits of making social media apart of your marketing strategy:

Boost Brand Awareness

If your looking to increase your visibility online, then social media platforms can not be ignored. Research has indicated that over 91% marketers claimed their social marketing efforts significantly increased their brand visibility whilst also improving user experience, simply by dedicating a few hours per week to keep active on their social channels. Make sure your create the most relevant social profiles for your business and start networking with others to improve your brand awareness.

Communicate with your Customers

Looking to engage and interact with customers then social media is the way. Communication and engagement with customers is one of the ways to win their attention and convey your brands message. This coincides with creating quality content that a potential customer will see valuable to their needs.

Driving Traffic

What is the point of having a website if your not going to drive traffic to it. Every website owner wants to increase their traffic and social networks top the list of site referrals. By sharing content on your social channels, you are giving users a reason to click through to your website, the more quality content you share the more inbound traffic you will generate to your site.

Enhance Brand Loyalty

Being active on social media gives you an online presence that makes it easier for your potential customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Developing a loyal customer base is one of the main goals of almost any business.

Improve SEO

As SEO is continuously changing its requirements, it is no longer enough to simply optimise your website and regularly update your blog. By optimizing your social profiles and keeping them fresh with good content, your creating a stronger presence online, thus creating more exposure.


Despite all the recent Facebook algorithms, social networks still provides a number of advantages for both start ups and well established brands. By keeping active on all your social platforms will eventually lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. Don’t fall behind competitors that are already active on social, the earlier you start, the faster you see the growth in your business.

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