A highly competitive environment; the internet is a minefield of brands and businesses all vying to be found by potential customers. Unfortunately though, with so much focus being spent on trying to get website visitors, one important task can often be overlooked – How to keep visitors engaged once on your website and improve website user experience.
You website needs to do more than just attract a one time visitor, you need to provide a reason or incentive for them to return. Achieving the perfect website is impossible as every user wants something different, but there are several steps you can take to improve your websites performance.
When it comes to web design there can be some common mistakes that can hinder the user experience so we briefly discuss how you can avoid these most common mistakes:
Avoid a Slow-Loading Website
A fast site is a good user experience (UX) and a satisfying UX leads to a higher conversions, so therefore a slow loading website will more than like create higher abandoned rates and a potential customer going to a competitor. Research has indicated that 53% of website visits are abandoned if a mobile site takes longer than three seconds to load.
When it comes to design, performance should be priority. Forget the gimmicks and concentrate on the usability of website is is for more important to your potential customers. A handy tool you can use is Google’s PageSpeed Insights which analyzes the content of a web page, and generates suggestions to make that page faster.
Avoid Cluttering your Website
At the forefront of any website should be user experience, and over cluttering your website will not provide the best user experience and is a sure fire way to lose visitors.
A clear and concise website is fundamental for improving conversions. Content must be easily accessible for all visitors and you should consider the following:
Simple: Is there any irrelevant aspects to your website that you can remove that doesn’t help it achieve its goal.
Consistency: Ensure your website is consistent, and that individual pages follow the same layout and them of your website.
Spacing: To avoid content that bleeds together leave whitespace round all text and design elements.
Organisation: User journey should be simple and clear , a well structured site will aid the user experience.
Avoid Poor CTAs
Clear call to actions should direct your website visitor to make the next step, so a poorly positioned or not well defined CTA button will confuse them
Best practice is to place your call to action in a prominent location. Tell them exactly what you want them to do. Make your CTA stand out, so your easily directing your visitor to make the next step in their user journey.
If you feel your website is lacking user experience then why not get in contact with us and we’ll discuss how we can help improve your website and start generating results.