Avacab

View the website here.

Company:

Company Name: Avacab
Nature of Business: Reliable and affordable taxi, airport transfer, and coach hire services, operating across Lancashire from Leyland, serving local and nationwide destinations.

Project Overview:

We partnered with Avacab to create a sleek, user-friendly website that reflects their trusted taxi and transport services. The goal was to design a website that makes booking a taxi, arranging airport transfers, and exploring coach hire options as seamless as possible for their customers.

Our Approach:

• Fast and Simple Booking Experience: Designed a clear and intuitive layout, making it easy for users to book a taxi, airport transfer, or coach hire service.
• Strong, Recognisable Branding: Used a bold colour scheme of yellow, black, and white, reflecting the classic taxi aesthetic and ensuring strong brand recognition.
• Mobile-Optimised Design: Ensured the website is fully responsive, allowing users to make bookings effortlessly on any device.

Website Objectives:

• Promote Avacab’s Full Range of Services: Highlight taxi services, airport transfers, coach hire, and holiday travel options.
• Encourage Quick and Easy Bookings: Integrated clear call-to-action buttons and a user-friendly booking process.
• Build Trust and Reliability: Reinforce Avacab’s reputation as a professional and dependable transport provider across Lancashire and beyond.

Design Features:

• Colour Scheme: The combination of yellow, black, and white ensures a strong, bold, and instantly recognisable taxi brand identity.
• Responsive Design: Built to work seamlessly across all devices, ensuring accessibility for customers on the go.
• Professional Visuals: Used clean, high-quality imagery showcasing Avacab’s fleet and service areas to build credibility and engagement.

Website Structure:

• Home: A welcoming page introducing Avacab, featuring quick links to taxi bookings, airport transfers, and coach hire services.
• Taxi: Information on local taxi services across Leyland, Preston, Chorley, and other North West areas, detailing availability and affordability.
• Airport Transfers: A dedicated page showcasing reliable and affordable airport transfers to and from major UK airports.
• Coach Hire: Details on Avacab’s coach hire services, ideal for group travel, corporate events, and special occasions.
• Holidays: Information on Avacab’s organised holiday transport services, ensuring smooth and stress-free travel.
• Book a Taxi: A simple and user-friendly booking system, allowing customers to request a taxi or transfer with ease.

Key Features Delivered:

• Call-to-Action Buttons: Strategically placed CTAs to encourage bookings and inquiries.
• SEO Optimisation: Implemented best SEO practices to enhance visibility for local and regional transport searches.
• Mobile Responsiveness: Ensured smooth functionality across all devices for customers booking on the move.

Outcome:

The Avacab website effectively represents their trusted taxi and transport services with a bold design and easy navigation. By streamlining the booking process and highlighting their full range of services, we created a platform that enhances the customer experience and drives engagement.