What is Technical SEO?
In addition to high-quality content and link building, technical SEO is one of the strong foundations needed to build an online presence. Technical SEO is all about making your website intuitive for both users and search engines. Performing technical SEO is the process of auditing your site and fully optimising it to make sure that it provides the maximum value for users whilst also being easily interpreted by the leading search engines like Google.
Our Technical SEO Includes…
Ensuring meta titles and meta descriptions are relevant
We will amend as H tags and all tags to be relevant and informative
A lot of websites perform poorly as a result of slow loading speeds. Our team will work with you to improve the page speed across your site.
Canonicals & Duplicates
We implement canonicals to fix duplicate content issues and URLs
Being mobile friendly is a key ranking factor. We’ll optimise your site for all devices.
Having a bad backlink profile often leads to a lot of SEO issues. We’ll check all of your links, remove negative ones and add plenty of positive links.
Technical SEO is crucial to rank well in search results. Even small factors such as page speed can have a huge effect on your site’s performance. Google claims that over 50% of mobile users exit sites that take over 3 seconds to load. This is why technical SEO is so important.
Why is Technical SEO so important?
The factors that affect a user’s experience on your site also influences search engine rankings. A website that loads quickly, is easy to navigate and is mobile friendly provides a much better user experience. This positive user experience is shared by users of the site as well as search engine robots that crawl your site. The easier it is to crawl your site, the better it will be indexed and ranked by Google. Most of the time, a better user experience means that you will be positioned higher on the search engine results pages.
This works both ways. Whilst a good website is ranked higher, a site with a poor user experience that is hard to navigate, loads pages very slowly and isn’t mobile friendly will be positioned lower as the search engine robots will encounter problems when crawling the site.
Our clients see results quickly after we implement changes and optimise their sites. Technical SEO is extremely important and we are proud to offer this service to businesses in and around Preston.