Why is Content Marketing Important

content marketing

What is Content Marketing?

Wikipedia defines content marketing as “a form of marketing focused on creating, publishing and distributing content for a targeted audience online”

Whether your a small business or multinational company, there’s no denying that content marketing can play a major role in your digital marketing strategy. The one misconception with content is that many think that content is derived from blogs alone, and therefore can be put off creating valuable content.

Although blogs are important for building positive rankings for your keywords in the SERPs, you can’t just rely on a content marketing strategy through blogs alone. In fact below is some exciting content ideas to capture your imagination, that you can consider for your next marketing campaign

  • Case studies & testimonials
  • Podcasts
  • Training Courses
  • White Papers
  • Videos
  • Social media, GIF’s and memes

To deliver tangible results, it’s important to understand the purpose of your content marketing strategy and what it is you want to achieve.

Why is Content Marketing important?

Ideally, the aim of content marketing is to deliver on one or several of the objectives below:

  • Grow you audience: Attract new customers and retain existing
  • Help people to know, like and trust you and your business
  • Entertain, engage or educate your existing audience
  • Increased conversion potential
  • Higher domain authority
  • Retain your relationship with existing clients and turn them into-long term ambassadors of your company

To achieve this, your content marketing should include a range of techniques that are tailored to you, your business and, most importantly, your audience. Once you understand what content works for all three groups, it becomes much simpler to decide which formats will drive the best return on your investment and keeping your customers engaged.

Content marketing is inexpensive and provides a wide range of benefits so the sooner you start investing in it, the sooner you’ll start to see the results Whether you’re in it for the increased traffic or just better relationships with your customers then be sure to include content marketing in your arsenal as it’s one of the best methods of promoting an emerging or well established business.

If you want to succeed, you need to be consistently providing compelling information to your audience. Your goals, target audience and messaging will determine the best kinds of content for you to produce, but the most important things to remember are: Engage and Educate and build trust with your audience via a range of tactics.

If you’re struggling for inspiration and looking to optimise your content marketing to drive traffic and leads to your business then we’d love to hear from you.