Granite Tops UK

“Small time local business into a thriving company nationwide, boasting a number one ranking in national search results for Granite Tops”

The Client

Granite Tops UK are specialists in designing, manufacturing and installing granite worktops and surfaces throughout the UK. We have been working with Granite Tops UK since 2010 building a strong working relationship based upon mutual trust and respect and our service to deliver.

The Brief

Struggling to compete in an increasingly competitive market, Granite Tops UK came to our sister company T&G Web Design with the objective of increasing their organic search visibility, specially focusing on local and national SEO to improve the rankings and aid search engine result listings, whilst significantly improve their lead generation, in an advancing digital marketing world via TeeGee Digital.

What we delivered

  • Sitemap and Google Analytics Review
  • Bespoke website design
  • Responsive, fast and modern website
  • Full Digital Marketing
  • SEO Audit

The Challenge

  • Improving brand awareness in a saturated market
  • Improving online visibility through search engines
  • Increase lead generation
  • Increase in website traffic, with sessions up 37% YOY

  • +72% increase in form submissions

The Strategy

After thorough research and analysis of their existing site it was evident that a SEO centric focused strategy would help work towards their long term goals and objectives of increasing lead generation and driving new traffic to the site. We kicked off with a digital strategy review including a thorough content audit undertaking keyword research, backlink review and technical SEO audit.

The website redesign was sought as an opportunity to improve the user journey and increase brand awareness through ongoing optimisation. The structure of the previous site was difficult to navigate and thus it was extremely important that the customer journey was significantly improved too. To date we have helped them grow from a small time local business into a thriving company nationwide, boasting a number one ranking in nationwide search results for Granite Tops.

The Results

  • Increase in website traffic, with sessions up 37% YOY
  • 72% increase in form submissions
  • 60% Form Conversion Rate

The Feedback

T&G Web Design’s efficient, affordable service provided a much-needed solution to our SEO issues. We’re extremely pleased with all of the web development, SEO and marketing work they have carried out for us over the years, and Granite Tops UK is now ranked number one in nationwide search results.

Have a project in mind?

We want to hear from businesses who are looking to take the next step in their digital marketing journey, so please don’t hesitate to get in touch with our team today.