Cherished and Framed

“Hobby turned into thriving online business”

The Client

Cherished and Framed was initially intended as a part time hobby, where owner Tracy would design personalised prints for family and friends in her spare time: however she quickly identified that this hobby had the potential to be a profitable business going forward.

The Brief

Acknowledging demand for her bespoke personalised prints, Cherished and Framed approached us seeking a fully responsive eCommerce website and a digital marketing presence having solely promoted herself through Facebook marketplace; this was not only extremely time consuming but become difficult to keep on track of any orders and more significantly could not meet customer expectations who wanted to view her wide range of prints.

What we delivered

  • Sitemap and Google Analytics Review
  • Bespoke responsive website design
  • PPC Management
  • Full Digital Marketing

The Challenge

  • Improving brand awareness via social media
  • Improving online visibility through search engines
  • Increase lead generation
  • Create and manage Google Adwords campaign
  • 53% increase in website traffic

  • PPC campaign increased website sales by 72%

The Strategy

Our strategy was to first design and develop a fully responsive eCommerce website, with customizable options to aid shoppers in outlining their requirements for personalised prints. Post launch, key landing pages were optimised and a paid search strategy was implemented to increase quality traffic to site in time for the key retail season Christmas.

Individual ad groups were set up for each of the products sold via the new eCommerce store. This meant that all search queries, generic or highly specific, were met with relevant ads which directed the searcher to the most suitable product landing page.

The Results

  • Increase in website traffic, with sessions up 53%
  • 72% sales increase via PPC campaign

The Feedback

TeeGee Digital helped turn my hobby into a business, can’t wait to see where it leads.

Have a project in mind?

We want to hear from businesses who are looking to take the next step in their digital marketing journey, so please don’t hesitate to get in touch with our team today.