Google My Business is essentially a FREE business listing service, providing the opportunity to appear in Google search results. Setting up a business account can help you manage your online presence across Google.
What is the value of Google My Business
Potential customers turn to Google search for a number of requirements whether it’s looking for specific requests to wanting more broad information. With over 3.5 billion searches made every single day on Google, you want to make sure you can be found. However there are a multitude of other reasons to use Google My Business, which can have a positive impact on your business.
Easy to Use
Set up is easy and can be done within minutes, to get started set up google my business with Google guiding you through the process in easy to follow steps. Setting up and optimising your GMB page will boost your business’ visibility when search for by potential customers in the long run.
By verifying and editing your business information, you can bring in customers by sharing helpful information.
Google’s algorithms have been developed to factor user intent as search queries are becoming geographically specific. By providing as much information in your listing about your company and linking to your website and social profiles, will help you to rank higher in search results and get you found more easier by potential customers by significantly improving your local search visibility.
If you already know your competitors are listed on Google My Business, then they’ve already got a competitive edge on you; consequently making it easier for your competitor to rank higher than your business. In turn making it easier for customers to choose your competitor as well. By listing your business and providing as many details as possible, you give Google enough information to decide if you’re offering what a user is searching for, while potentially beating your competitors to the top spot.
Boost Engagement & Build Loyalty
Remember those 3.5 billion searches that are made every day… well each one of those is an opportunity for your brand or business to connect and engage with your target market. Significantly
85% of customers trust online reviews as much as personal recommendations, thus Google encourages users to leave reviews, comments or ask any questions providing the perfect platform for your business to engage with your audience and build a rapport with them. You can easily start a conversation with your customers by responding directly to messages and reviews.
A mini customisable website
Google can help you create a basic website for FREE if you don’t have one. It’s auto-generated from the information that you’ve already provided in your GMB listing, so they’ve done a lot of the hard work for you. You’ll be able to experiment with the site’s design and info before publishing. Potential customer demand a seamless journey to what they are looking for, and Google My Business lets you utilize this from adding a booking form to enabling users to placing orders online from your business.
Handy Analytics Insights
Any business needs to understand their customers, and Google My Business includes valuable insights, from delving into how your customers searched for your business to where they are coming from, enabling you to make informed decisions about your strategy. You can also see insights into your customer’s actions from how many called your business directly to where they are clicking. Collectively this data can be utilized in order to better target your existing customers whilst acquiring new customers.
Don’t miss out the benefits of ensuring your business has a Google My Business page by claiming and verifying your local businesses’ GMB listing and optimising your listing to be found across Google search and maps.