What is Content Marketing? Wikipedia defines content marketing as “a form of marketing focused on creating, publishing and distributing content for a targeted audience online” Whether your a small business or multinational company, there’s no denying that content marketing can play a major role in your digital marketing strategy. The one misconception with content is […]

The significant growth in social media platforms has made it more accessible for businesses to communicate, connect and engage with their audience across social channels such as Facebook, Snapchat, Pinterest to Instagram and LinkedIn. If you want to remain competitive then social media marketing is an integral part of any businesses marketing strategy. However the […]

Social media can play an important part in your digital marketing strategy, but you may have a noticed a sudden decrease in Facebook engagement recently, given the recent changes to the Facebook Algorithm, whereby they are asking brands to rethink how they earn likes, comments and shares on the content they post. Facebook engagement refers […]

Google My Business is a FREE business listing service to help you improve your online visibility in Google Search and Google Maps. Why is Google My Business important? When it comes to searching for things on the internet, we Google it and with over 5 billion searches made every single day on Google, you’ll want […]

The number of social media platforms available for businesses has significantly grown with Snapchat, Facebook to Instagram, Twitter and Pinterest at the helm. However the one problem for many brands is that there’s potential for them to waste a lot of time and money on these social channels if they aren’t being utilized effectively or […]

Whether your an eCommerce business or a service provider, you’ll want to stay ahead of your competition especially in an ever-evolving digital world. For any business it is key your customers know why they should choose you over a competitor, differentiate yourself by taking about your USP etc.To get your message out there can be executed with […]